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Tesla Model 3: An Integrative Innovation Case Study

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Last week Elon Musk and Tesla made history with the unveiling of the Model 3 – a $35,000 all electric vehicle. Though the car won’t begin shipping to customers until late 2017, the announcement of the Model 3 marks an important milestone for Tesla and electric cars in general. In this post we’ll explore Tesla’s strategy […]

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Customer Development: How To Understand, Empathize And Validate Ideas With Your Customer

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At its core, innovation is about solving someone’s problem. To do it right, you need to understand the person and their job to be done better than they understand it themselves. You need to know their motivations, frustrations and inspirations. This ability to understand your customers needs better than they understand themselves is what separates inventors […]

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Apple Watch: Innovation That Starts With Why

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As the Apple Watch approaches public release multiple news outlets are reporting that demand for the heralded device is far outstripping supply. With an estimated 1 Million pre-orders booked on April 10th, the first day of selling, and an expected avalanche of additional orders expected prior to April 24th, the official launch date, Apple’s world-class […]

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If We Build, They Will Come: The Story of Webvan

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In 1989 the blockbuster movie “Field of Dreams” captured two uniquely American ideals: baseball and taking risks to build your dream. The classic line “If you build it, he will come,” emboldened a poor Iowa farmer, played by Kevin Costner, to build a baseball diamond against all odds and at risk of nearly bankrupting his business. Fortunately […]

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Is Your Innovation Idea A Vitamin Or A Painkiller?

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Is your new innovation idea a vitamin or painkiller? Vitamins are things people should buy but tend to put off. Painkillers are things people buy the instant they become aware of them because they solve an immediate pain. If you’re idea is a vitamin, are there ways it could be enhanced so that it becomes a […]

 
 
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