Principles From Steve Jobs  that Helped Me Create Award-Winning Products

(And The Secrets Behind Apple's Innovation Machine)

Being the richest man in the cemetary doesn't matter to me...Going to bed at night saying we've done something wonderful...that's what matters to me.

Steve Jobs

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Take A Glimpse Inside The Book

4 Important Tips You’ll Learn

  1. You don't need to create low-cost, "disruptive" innovations in order to be successful. This book explains why the iPhone was so successful despite it's premium price and features [and prominent predictions that it would fail].
  2. The man behind Apple's industrial design and how ten timeless and easy to follow principles can help you design world class products as well.
  3. How to systematically "connect the dots" when nurturing ideas to lead to breakthrough new product insights. 
  4. How to create and execute a compelling customer vision for a product and avoid the trap of "me too" products that too often dissappoint end users.

About The Author

Jake Nielson is an award-winning product manager and thought leader in the areas of innovation, business management, marketing and entrepreneurship. He is known for his deep analysis of business issues and powerful but simple methods for driving growth in any organization. 

In 2013 Jake created TheInnovativeManager.com as a way to share his experiences and help other business leaders transform their organizations through successful innovation management. Despite his success in business, Jake's greatest joys are spending time with his family and friends as well as helping inspire and educate others on how to create products that make a difference in the world.

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