Is your new innovation idea a vitamin or painkiller?
Vitamins are things people should buy but tend to put off. Painkillers are things people buy the instant they become aware of them because they solve an immediate pain.
If you’re idea is a vitamin, are there ways it could be enhanced so that it becomes a painkiller?
Lately I’ve been reading Nail It Then Scale it [Amazon link] and they asked this question. What a great filter question for new ideas!